Melissa Juried Kriebel
Glo Pharma, the parent company of recently launched skincare brand Ourself, has promoted Vimla Black-Gupta to CEO of Ourself. Black-Gupta, a co-founder of Ourself, currently serves as the brand’s president and sits on the board of Glo Pharma.
Black-Gupta is a seasoned beauty executive who brings more than 25 years of leadership experience and business acumen to her newly expanded role as CEO. A former executive at The Estee Lauder Companies, Procter & Gamble and Equinox, Black-Gupta’s entrepreneurial spirit drew her back into the startup world when she saw and seized the opportunity to create an entirely new category in the beauty market with Ourself, bridging the gap between traditional topicals and aesthetic procedures.
After beginning as CMO a mere 15 months ago, she was instrumental in driving Ourself’s go-to-market strategy and quickly captured consumer attention when the brand debuted in February 2022. She was able to understand and capitalize on the uniqueness of the brand’s technology platform and subsequent hero products, including the brand’s Lip Filler, which, as a result, has already sold out multiple times, according to the company.
As president, she has been and continues to be instrumental in assembling Glo Pharma’s board of directors and raising venture capital for Ourself, which is backed by over $40 million in funding to date.
As CEO, Black-Gupta has plans to accelerate the brand into its next phase of high growth. This includes driving significant product expansion into new categories, with a solid roadmap of innovation on deck through 2024, and an aggressive retail strategy to further distribution, said Glo Pharma.
“After spending 25 years in the beauty and wellness industry, I know firsthand that we are overdue for a revolution in skincare, and it’s finally here,” said Black-Gupta. “Ourself is defining a new category at the intersection of medical aesthetics and luxury skincare, with non-invasive technology that is easy to self administer at home. I am thrilled to be leading a brand that finally enables consumers to look and feel like the selves they love the most.”
Prior to joining Glo Pharma and Ourself, Ms. Black-Gupta served as CMO of Equinox. Prior, she spent 10 years at The Estee Lauder Companies and held the position of SVP of global marketing at Bobbi Brown Cosmetics. There, she led product development and consumer and digital marketing strategy, growing the brand to a $1B business across 150 countries. She also spent a decade at Procter & Gamble, where she oversaw the strategic positioning and new product and category development for Gillette’s Venus brand as global marketing director.