Melissa Juried Kriebel
For Fall 2022, the TikTok viral sensation Maybelline New York Lash Sensational Sky High Mascara will now be available in a True Brown hue.
According to the Happi Top 30 company, the rich brown pigments are ideal for a natural voluminous and lengthening effect.
“Different from the typical black/brown mascaras, this True Brown shade is perfect for the no-makeup makeup look, and also a great option for natural blondes and redheads who feel black mascaras are too harsh with their coloring,” said Maybelline New York in a media statement.
New Shadow Block Stacked Palette
Maybelline New York is also taking an innovative twist on an eye makeup staple, the palette. Unfold “big impact color” in the pocket-sized Shadow Block Stacked Palette. The five eye-shadow trios contain two matte and one shimmer shade each inspired by New York’s most vibrant neighborhoods, such as Broadway and Prince Street.
For more on the thriving color cosmetics marketplace, check out Happi’s deep dive makeup feature here.