Melissa Juried Kriebel
Sacha cosmetics has built an international reputation for its cosmetics such as its famous Buttercup setting powder but now, the company is expanding into skincare.
The company, founded in Trinidad and Tobago by businessman Kama Maharaj, recently launched its Skin Glow skincare line.
Skin Glow comes on the heels of the recent release of Sacha’s Micellar Skin Cleansing Water, a product that lies at the cusp of both skincare and makeup.
Local Sales Manager Kamla Regrello said that it was just about time for expansion in this direction to make the company’s product line complete.
She explained that Sacha’s CEO, Shiva Maharaj, had intentions of expanding for some time and that a series of skincare products was a good, logical place to start, as it complements the company’s existing products.
Regrello said that the company had been receiving several requests over the past years about expanding into skincare and that they spent much of the COVID period engaged in pertinent market research.
“We’re very pleased with our offerings; it is genuinely a complete line,” Regrello said.
Local Sales Manager for Sacha Cosmetics Kamla Regrello
The eight new items consist of a cleanser, toner, moisturiser, day cream, night cream, fruit scrub, eye cream and Vitamin C serum, which contains 24-karat gold flakes.
Referring to the response thus far as phenomenal, Regrello expressed gratitude to Sacha’s local customers who continued to keep the brand afloat during the tough financial period of the pandemic, given that cosmetics are a luxury item.
She assured that the company’s years in the business come with the value of a sound knowledge of their customer base, namely Caribbean and Latin American consumers.
“One of the things is that we have 43 years experience, there is no skin type that we aren’t comfortable with,” Regrello said. “We have done our research which shows that the majority of Caribbean people have normal to oily skin.”
She also spoke of the company’s efforts to maintain affordable pricing for their products, to accommodate a range of customer segments, and not to place their items out of reach.
“They are good quality products,” Regrello said. “They offer good value for money. The most expensive piece is $100.”
Vitamin C Serum with 24 karat gold flakes
She said that as the company evolves and adapts to the times, its ethos as well as its desire to serve their customers will remain the same.
“One thing that remains constant is that we have committed to making women beautiful and that will never change,” she said.
With the growing trend of men leaning more and more into skincare and even makeup use, Regrello spoke of Sacha taking note of this and addressed the engagement of male social media influencers such as Keon Cunningham in their brand’s storytelling.
“We see a shift that men are looking after themselves more,” she said.
Regrello said that a number of male customers are drawn to their mattifying products.
Over the last few years, Sacha has also embraced the LGBTQ+ community by engaging its members to show off their makeup artist skills, to rave reviews.
“Sacha is an all-inclusive brand,” she stated. “You love us and we love you; there is absolutely no discrimination whatsoever.”
Find Skin Glow by Sacha Cosmetics at Sacha Image Centres, Pennywise Cosmetics branches nationwide and via the company’s official pages: for local and international orders.