Melissa Juried Kriebel
L’Oréal USA has appointed Amy Whang president of Maybelline New York, Garnier and Essie for the United States, reporting to Nathalie Gerschtein, president of the consumer products division for L’Oréal’s North America Zone.
With this new appointment, Whang will also join the management committee of L’Oréal USA. Whang most recently held the role of general manager of IT Cosmetics in the US. Her expertise in marketing, digital and consumer behavior has led to continued growth and strategic adaptation for the company.
Whang began her career at L’Oréal in 2004 in the luxe division working with brands including Lancôme, Kiehl’s and Shu Uemura. In fall 2008, Amy joined the Maybelline New York international brand marketing team before moving to L’Oréal Paris to lead the cosmetics category. Following this role, she transitioned back to the Maybelline New York team as senior vice president of marketing leading integrated consumer communication and omni-retail for the mass market brand. During her time at the brand, Whang and team launched Maybelline New York’s mental health resource initiative, Brave Together – a program which aims to support anyone experiencing anxiety and depression, offering the tools and resources to navigate those challenges.