FLA Live Arena and Panthers IceDen to offer personal care machines

FLA Live Arena in Sunrise, Florida., home of the Florida Panthers, and Panthers IceDen in Coral Springs, Florida, have introduced wellness product machines catering to women, according to a press release.

FLA Live Arena will debut 36 machines and Panthers IceDen will offer four. The machines are provided by SOS.

SOS will donate one period care kit to Hurricane Ian victims, via the Center for Disaster Philanthropy, for every period product dispensed during the 2022-2023 season at FLA Live Arena and TIAA Bank Field, where 14 SOS machines launched in May 2022 in partnership with the Jacksonville Jaguars.

Women make up 40% of the NHL fan base, but stadiums historically haven’t been set up to serve their personal care needs. The wellness products including free period care products by Rael, as well as deodorant, facial wipes, hair care products and more from brands including Megababe, First Aid Beauty, Hero Cosmetics and Terra & Co.

Completely contactless for consumers, SOS’ 32-inch LED touchscreens also deliver targeted, interactive advertising and educational content when not in use.

“We are thrilled to further enhance the fan experience with the debut of SOS smart vending machines throughout FLA Live Arena and the Panthers IceDen,” Rob Stevenson, Florida Panthers executive vice president of people and facilities, said in the press release.