Melissa Juried Kriebel
Luxury beauty brand Lancôme ran its first beauty tech event at La Samaritaine Paris Pont-Neuf this month, presenting customers with high-quality cosmetics services twinned with technology.
‘Beauty Tech on the Go’, which ran until mid-November, represented a world premier for the L’Oréal brand as it showcased its technological innovations in skincare and makeup.
The latest innovations at the event included the Skin Screen device, backed by 20 years of L’Oréal research in artificial intelligence.
This utilises tri-polar light technology, which uses standard light, cross-polarised light and UV to gather information, which is then processed by AI.
It is said to measure 12 skin parameters, including texture, redness, spots, visible pores, wrinkles, fine lines, UV damage, hydration, and firmness, plus specific parameters in the eye area to reveal visible skin concerns.
The Lancôme Skin Screen device has a proprietary algorithm and gives every consumer a personalised routine after a 20-minute analysis.
Consumers also had the chance to test the Shade Finder, the brand’s most accurate skin tone analysis tool that analyses skin undertones via a unique algorithm that can identify up to 22,500 different skin tones to find the perfect foundation.
Lancôme’s beauty tech, embraced by the brand since 2009, was further extended on social media via an online campaign aimed at travellers.
“Beauty tech is revolutionising the way we develop products, services and experiences, showing consumers the potential of their skin, pushing the boundaries of product performance and offering them personalised beauty experiences through diagnosis and services,” said Françoise Lehmann, Lancôme Global President.
“The anonymous data acquired via Beauty Tech offers more unique and personalised experiences and helps us anticipate future needs.”
Cédric Remeur, Lancôme, TREMEAI GM, commented: “Our ambition with this Beauty Tech event was to showcase Lancome’s scientific expertise while offering the best of Lancôme’s services to our consumers.”
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