Melissa Juried Kriebel
Beauty scientist: These are the skincare trends I’m sick of that can ‘stay in 2022’ – and you might be surprised
- A beauty scientist has shared the skincare trends that can ‘stay in 2022’
- Hannah English, from Sydney, took a swipe at five things in the industry to ditch
- Her skincare trends to leave include celebrity skincare trends and ‘refillables’
- Hannah also said people need to stop thinking they need prescription skincare
A beauty scientist has shared the skincare trends that can ‘stay in 2022’, including celebrity skincare brands, being obsessed with percentages in your products and ‘refillable’ items that aren’t really anything of the sort.
Hannah English, from Sydney, took a swipe at five things in her industry that she thinks need to be ditched for 2023 – and thousands were quick to agree.
‘These are the skincare trends that can stay in 2022,’ Hannah said in an Instagram video.
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A beauty scientist has shared the skincare trends that can ‘stay in 2022’, including celebrity skincare brands (Hannah English pictured)
1. Celebrity skincare brands
The first trend Hannah said she’s keen to ditch is celebrity skincare brands, and specifically celebrity skincare brands where the ‘celebrity has admitted that they don’t know or care about skincare’.
‘If you’re into skincare, go off and start your own brand, I’m sure you have your own take on it,’ Hannah said.
‘But if you’re not, please leave.’
The second thing Hannah (pictured) said she isn’t a fan of is ‘sunscreen slander’, or people who say the sun is ‘natural’
2. Sunscreen slander
The second thing Hannah said she isn’t a fan of is ‘sunscreen slander’.
‘I am sick of hearing how the sun is “natural”,’ Hannah said.
‘So is poison ivy and it can kill you. This is your kind reminder that UV radiation is a complete carcinogen that can initiate and promote a tumour.’
Therefore, she added, you absolutely must wear SPF on your face, even on a cloudy day.
Hannah recommends broad spectrum SPF, which protects your skin from both UVA and UVB rays.
3. Refillable products
While Hannah doesn’t have a problem with refillable products per se, she does take umbrage with what she calls ‘performative refillable skincare’.
‘This is basically regular skincare but it’s got an outer case, so you keep the outer case,’ she said.
‘Please kill me. We have a word for that: it’s greenwashing.’
Greenwashing involves making an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.
Fourth on Hannah’s (pictured) list was the ‘prescription skincare police’, or brands ‘bullying people into using prescription skincare that they don’t need’
4. The prescription skincare police
Fourth on Hannah’s list was the ‘prescription skincare police’, or brands ‘bullying people into using prescription skincare that they don’t need’.
‘Prescription skincare is drugs,’ she said.
‘Drugs are medicine. It’s a bit different to cosmetics. It’s a false equivalency.’
The beauty scientist added that ‘most people don’t need prescription skincare and that is okay’.
Finally, Hannah (pictured) admitted that it’s high time we stopped being ‘obsessed with the percentages of ingredients in skincare’
5. Being obsessed with percentages in skincare
Finally, Hannah admitted that it’s high time we stopped being ‘obsessed with the percentages of ingredients in skincare’.
‘Unfortunately sometimes you just have to try a product to see if it works for you,’ she said.
’10 per cent versus 10 per cent from a different brand will be completely different.’
Thousands of people agreed with Hannah’s views in the comments, while others shared the things they want to say goodbye to next year.
‘I want to see the over saturation of new releases slow down,’ one person said.
‘Especially gimmicky stuff. Too many releases is completely overwhelming and when it’s just for the sake of it…’
Another added: ‘Too many choices for us within a brand. It’s too exxy [expensive] for us to buy it all’.